Why Use AiM?

Why Use AiM?

Make your FMCG commercial planning easier, faster, more accurate and profitable

Make your FMCG commercial planning easier, faster, more accurate and profitable

Take advantage of AI and Advanced Analytics to gain those extra few percentages over your competitors with AiM’s on-line Optimiser platform or Report Service. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs. The unique easy-to-use predictive analytics tools show FMCG / Consumer Goods suppliers how to:

  • Increase profit or category share
  • See which SKUs are elastic enough to promote profitably
  • Optimise your prices and promotions
  • Make better informed Trade Spend and Terms decisions and negotiations
  • Improve ROI and customer plans using predictive scenario planning.

Optimum Commercial Planning measures current brand equity, evaluates trade spend / support and optimises terms.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

Presentations & Guides

White Papers

Case Studies

Not got the resources to use the tools internally?

Not got the resources to use the tools internally?

No problem. AiM can deliver full information reports to you until you are ready to embed using the platform in your planning processes to ensure you get the insights and benefits from dayone.