Most businesses are looking to increase profits. There is usually a need to do more with less? The AiM-OPTIMISER^TM shows where the opportunities are and how to optimise. See the impact on the full P&L instantly. Make informed decisions quickly.

As the AiM-OPTIMISER^TM finds the optimum ARP (Average Realised Price) to target, it shows which products/SKUs have been over promoted and which under-promoted (or priced). Doing less activity on some may save overspend, while investing further in the correct places can grow the cash profits.

Trading Terms are crucial to create and ensure profits (and avoid unexpected financial impacts) for both annual agreements and each promotional activity. When your COGS (Costs Of Goods Sold) or Pricing changes, your ‘Optimum’ Trading Terms will change. AiM’s predictive tool shows what will happen in any scenario, so what to agree to or say no to.

Key calculations are now able to be instantly done in the platform due to the volumes being automatically updated. An example would be the minimum and maximum contribution a supplier should make to a retailer to maintain either the supplier’s or the retailers current cash profit (not % margin). Anything between the min and max is a Win-Win for both sides.

Use the platform to get the deeper insights before planning or agreeing new terms.

With only one ‘bucket’ of total investment available, most companies struggle to decide/agree where the investment is needed most, in Brand Marketing or Trade Support. AiM’s Brand EAR (Equity at Retail) measure shows which SKUs are weaker (in the shopper’s minds) and therefor in need of more attention or investment. This strategic investment decision is objective and based on data.

A product/SKU with strong brand equity gets better ROI from Trade Spend. AiM have a unique tools to measure if the Equity is strong enough or needs more brand building to improve Trade ROI. Its all connected.

AiM’s associate consultants offer this analysis free of charge so you can establish what help you may be needing. Also free at this stage is an overview of the potential Volume and Profit impacts if you were to optimise your pricing. Contact us for more details.

Knowledge and insights are king when building (and agreeing commercial plans). With somany moving parts to evaluate, save weeks of work by having the impacts of these changes automated and instantly available.

The AiM-OPTIMISER^TM is accurate and predictive so shows the optimum to aim for and guidelines for Win-Win agreements. All in one.