Established in 2010, Action insight Management (AiM) Ltd. are becoming a leading force across UK and Europe, in turning data into practical direction for both sales and marketing teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!
Established in 2010, Action insight Management (AiM) Ltd. are becoming a leading force across UK and Europe, in turning data into practical direction for both sales and marketing teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!
Based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.
Services
Services
Who For / Functions
Who For / Functions
Pain Points to Solve
Pain Points to Solve
Tools and Processes
Tools and Processes
Maximise your promotional effectiveness with AiM
Maximise your promotional effectiveness with AiM
We show FMC brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.
