We show FMCG brands how to make better commercial decisions to increase profit… guaranteed!

We show FMCG brands how to make better commercial decisions to increase profit… guaranteed!

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions

We have experience working with some of the world’s leading consumer goods companies

We have experience working with some of the world’s leading consumer goods companies

Maximise your promotional effectiveness with AiM

Maximise your promotional effectiveness with AiM

We show FMC brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.

Our Solutions

Our Solutions

Brand EAR

Brand EAR

Is your product’s Brand EAR (Equity at Retail) strong enough to promote profitably? We help brands to extract the maximum profitability available from current equity.

AiM OPTIMISER ᵀᴹ

AiM OPTIMISERᵀᴹ

Make your FMCG commercial planning easier, faster, more accurate and profitable. AiM OPTIMISERᵀᴹ shows how to increase your profits, guaranteed… or no charge!

We show FMC brands how to make better commercial decisions in order to increase profit… guaranteed!

We show FMC brands how to make better commercial decisions in order to increase profit… guaranteed!

Trade Marketing
Self Service SaaS
Sales / Account Management
Reports
Promotional Effectiveness and Baselines
Process overview
Price and Profit Elasticities
Overview
Optimising Pricing and Promotions
Measure Brand EAR (Equity at Retail)

Make your commercial planning easier, faster, more accurate and profitable

Make your commercial planning easier, faster, more accurate and profitable

The system does all the data crunching so you don’t need to. It shows you what would happen from various scenarios, what your optimum or best options are, and you decide your plans. Volumes are automatically forecast as you change your plans.

AiM’s cloud based industry leading advanced analytics and AI, statistically measures your brand strength, elasticities, competitors, etc. and show how to save or invest to maximise those returns.

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions

What our customers say about us

What our customers say about us

“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

Head of Customer Marketing
Highland Spring Group

“Graeme is a very experienced trade marketing professional with extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools”

Group Sales Director
Scottish & Newcastle Plc.

“Working with AiM enabled our ‘kick-start’ to drive our business and brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions.”

Head of Customer Marketing
Highland Spring Group