Make your FMCG commercial planning easier, faster, more accurate and profitable
Make your FMCG commercial planning easier, faster, more accurate and profitable
Make your FMCG Commercial Planning easier, faster, more accurate and profitable with AiM’s on-line Price Optimiser platform or Report Service. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs. The unique easy-to-use predictive analytics tools show FMCG / Consumer Goods suppliers how to:
- Increase profit or category share
- See which SKUs are elastic enough to promote profitably
- Optimise your prices and promotions
- Make better informed Trade Spend and Terms decisions and negotiations
- Improve ROI and customer plans using predictive scenario planning.
Optimum Commercial Planning measures current brand equity, evaluates trade spend / support and optimises terms.