In FMCG & Consumer Goods ALL products have an equity. The stronger your ‘Shopper Equity’ (how strongly shopper value your product), the higher the returns for every £/€/$ invested with your retail partners.

AiM’s cloud based industry leading advanced analytics and AI, statistically measures your brand strength, elasticities, competitors etc. and show how to save or invest to maximise those returns. Self-service on-going or via AiM’s consultants/reports.

The system does all the data crunching so you don’t need to. It shows you what would happen from various scenarios, what your optimum or best options are, and you decide your plans. Volumes are automatically forecast as you change your plans.

Built by FMCG people for FMCG people to make commercial planning easier, faster and more effective.

No matter your company’s size or requirements, we can help. Whether we do all the work for you, our consultants help you improve or you just want access to the predictive planning platform and run everything yourselves, we are flexible to help you increase your profitability.

AiM’s Packages

AiM has a flexible approach to serving our clients and what we deliver. Our three main options are outlined below but we design packages around the client’s requirements.

From the client supplying or loading the data, the AiM platform can be giving you insights within days. New data can be uploaded as required to keep the predictive algorithms and uplifts as up to date as possible – so most accurate.

If you would prefer to just have all the insights and directions delivered to you, AiM or their consultants can build extensive reports showing all the guidance which gives you:

• Directional clarity on what to do:
• Potential Profit & Volume if prices optimised … to see what you could get/make.
• Current Status and Drivers … see if price, distribution or equity is driving results.
• Brand EAR (Equity at Retail) Strength …see where investment is required.
• See Optimum Pricing ….set price targets by SKU or Portfolio.
• SKU Price & Profit Elasticity … to see which SKUs can promote profitably (or not).
• Competitor Price Relativities by Account … see which SKUs to attack or defend.
• Highlight Issues and Potential Actions … depending upon findings.

Not got the resources to use the tools internally?
No problem. AiM will deliver full information reports to you until you are ready (if you want to) to embed using the platform in your planning processes. Get the insights and benefits from day 1.

AiM ‘team up’ with independent consultants in various countries. Our associated consultants can help you achieve your goals or train your teams to use the analytics, insights and planning platform.

Our associated consultants offer Free Analysis up front: Should the business invest more in Brand Building or Trade Support? Use the platform to see where investment is required and what gains can be made if optimised. Our consultants offer this initial level free of charge to point you in the right direction. Just contact us to find out more. 

If you prefer to run everything in house, simply gain access to the AiM-OPTIMISER^TM platform. It is easy-to-use, securely hosted on Microsoft Azure and allows you to add accurate predictions to your planning within days. You can then integrate the outputs to your current planning processes / systems. Any Training or consulting can also be arranged as required.