Services
Services
In FMCG & Consumer Goods ALL products have an equity. The stronger your ‘Shopper Equity’ (how strongly shopper value your product), the higher the returns for every £/€/$ invested with your retail partners.
AiM’s cloud based industry leading advanced analytics and AI, statistically measures your brand strength, elasticities, competitors etc. and show how to save or invest to maximise those returns. Self-service on-going or via AiM’s consultants/reports.
The system does all the data crunching so you don’t need to. It shows you what would happen from various scenarios, what your optimum or best options are, and you decide your plans. Volumes are automatically forecast as you change your plans.
Built by FMCG people for FMCG people to make commercial planning easier, faster and more effective.
No matter your company’s size or requirements, we can help. Whether we do all the work for you, our consultants help you improve or you just want access to the predictive planning platform and run everything yourselves, we are flexible to help you increase your profitability.
Reports
Not got the resources to use the tools internally?
No problem. AiM will deliver full information reports to you until you are ready to embed using the platform in your planning processes. Get the insights and benefits from day 1.
Consultancy
Our associated consultants can help you achieve your goals or train your teams to use the analytics, insights and planning platform.
Self Service SaaS
Who For / Functions
Who For / Functions
General Management
Get a complete overview of how profitable your product range could be if optimised.
Sales / Account Management
See the precise details to optimise your pricing, promotions and terms negotiations.
Brand Marketing
Brand strength dictates commercial return. See how shoppers value your products and where investment is required.
Trade Marketing
Evaluate and plan retail activities with automated predicted results.
Finance / Revenue Management
Add further financial clarity to your Marketing and Trade Support. Turn spend into investments.
Demand Planning
Automated volume predictions usually to over 98% accuracy across a year.
Pain Points to Solve
Grow Profits
Need to do more with less? The AiM-OPTIMISERTM shows where the opportunities are and how to optimise. See the impact on the full P&L instantly. Make informed decisions quickly.
Manage Terms
When your COGS (Costs Of Goods Sold) or Pricing changes, your optimum Trading Terms change. AiM’s predictive tool shows what will happen in any scenario, so what to agree to or say no to.
Brand v Trade Support
A product/SKU with strong brand equity gets better ROI from Trade Spend. AiM have a unique tools to measure if the Equity is strong enough or needs more brand building to improve Trade ROI. Its all connected.
Account Planning / JBP
Knowledge and insights are king when building (and agreeing commercial plans). The AiM-OPTIMISERTM is accurate and predictive so shows the optimum to aim for and guidelines for Win-Win agreements. All in one.
Tools and Processes
Tools and Processes
Process Overview
AiM’s platform includes a number of unique analysis methods. We include from Brand Equity measures through to optimum pricing and terms to specific weekly pricing and promotion plans. All using our ‘Non-Linear’ Elasticity for accuracy.
Measure Brand EAR (Equity at Retail)
If your brand isn’t strong enough, you won’t get a good ROI from Pricing activity. See if your products/brands are or need investment.
Price and Profit Elasticities
See which of your products/SKUs are elastic enough to promote profitably and by how much. Crucial that you use ‘Non-Linear’ elasticities (not a straight line) for accuracy. Check how you do it currently. Add commercial info and see the Profit Elasticity = where to make profit.
Optimising Pricing and Promotions
Every product/SKU reacts to price changes and promotions differently. AiM’s platform shows your optimum pricing and terms along with automated promo. uplift and baseline volumes. Instantly.
Automated impact of Terms / COGS changes
Change any input on the P&L and see the volume and profit impact instantly. If COGS or Retail Price changes, see min and max contributions to agree to maintain your or the retailers cash profit. Between them is a Win-Win.
Promotional Effectiveness and Baselines
Automatically see the uplift from previous promotional activity and redemption rates for Multi-buys. Use these uplifts in your planning for more accurate and profitable plans.
Maximise your promotional effectiveness with AiM
Maximise your promotional effectiveness with AiM
We show FMCG brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.
