Brand EAR

Brand EAR

Understanding how shoppers consider a product and its worth is key when deciding the positioning, pricing and promotional expectations.

Make your FMCG commercial planning easier, faster, more accurate and profitable

Make your FMCG commercial planning easier, faster, more accurate and profitable

Take advantage of AI and Advanced Analytics to gain those extra few percentages over your competitors with AiM’s on-line Optimiser platform or Report Service. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs. The unique easy-to-use predictive analytics tools show FMCG / Consumer Goods suppliers how to:

  • Increase profit or category share
  • See which SKUs are elastic enough to promote profitably
  • Optimise your prices and promotions
  • Make better informed Trade Spend and Terms decisions and negotiations
  • Improve ROI and customer plans using predictive scenario planning.

Optimum Commercial Planning measures current brand equity, evaluates trade spend / support and optimises terms.

Presentations & Guides

White Papers

Case Studies

Make your FMCG commercial planning easier, faster, more accurate and profitable with AiM’s on-line Optimiser platform.

Make your FMCG commercial planning easier, faster, more accurate and profitable with AiM’s on-line Optimiser platform.

Not got the resources to use the tools internally?

Not got the resources to use the tools internally?

No problem. AiM can deliver full information reports to you until you are ready to embed using the platform in your planning processes to ensure you get the insights and benefits from dayone.