“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions. AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions.

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions.

The team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts covering UK, Germany and France. All have held senior roles within international FMCG companies and/or agencies.

The team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts covering UK, Germany and France. All have held senior roles within international FMCG companies and/or agencies.

Make better commercial decisions in order to increase profit

We show FMC brands how to make better commercial decisions in order to increase profit… guaranteed!

"Graeme has a wide commercial experience which has really helped AiM develop their flexible approach and in-depth planning tools."

Regional Managing Director – International Drinks Brand

"Using AiM’s predictive planning tools helped us get a clearer understanding of our shoppers, gaps and build better strategic and tactical plans."

Managing Director – European Ambient Food Co.

"This is incredibly powerful."

Managing Director – Branded Food Producer

“Working with AiM enabled our ‘kick-start’ to drive our business and brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions.”

Head of Customer Marketing – Soft Drinks Co.

“Graeme is a very experienced trade marketing professional with extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools.”

Group Sales Director – Top Global Brewer

"The volumes were spot on."

Finance Director – Food Company

“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

Customer Marketing Manager – International Beverage Company

"These tools are brilliant."

Commercial Head – UK Chilled Food Co.

“It’s a great tool Graeme, I highly recommend it!”

Chief Marketing Officer – International Tinned Food Group