About Us

About Us

Established in 2010, Action insight Management (AiM) Ltd. are becoming a leading force across UK and Europe, in turning data into practical direction for both sales and marketing teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!

Established in 2010, Action insight Management (AiM) Ltd. are becoming a leading force across UK and Europe, in turning data into practical direction for both sales and marketing teams to reduce costs, increase price and promotional effectiveness and hit volume and profit targets!

Based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

This is not the actual text which will appear here, based on methods and tools developed internally with Diageo, Scottish & Newcastle and Heineken etc., AiM specialise in driving actionable shopper insights from your EPOS data. Measuring and using the statistical relationships between Brand Equity, Volume and Price, AiM accurately predict ‘How Shoppers will react’, which allow you to make better informed commercial decisions from strategy through to tactic. Due to this unique approach, AiM was also a finalist in a ‘Most Innovative Business’ award in the UK during our first year.

Commercial Lead

Graeme Scott-Dodd

For over twenty years, Graeme has lead sales, marketing and category development teams in a number of international branded FMCG companies such as Diageo and Philip Morris. Previous roles included the development and roll-out of in-depth analytical modelling tools across the UK multiple grocer channel, integrating profit building methodologies across Europe as Commercial Director with Scottish & Newcastle International and rolling out global commercial best practice with Heineken International.

We have experience working with some of the world’s leading consumer goods companies

We have experience working with some of the world’s leading consumer goods companies

The team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts covering UK, Germany and France. All have held senior roles within international FMCG companies and/or agencies.

The team of associates at AiM include Statistics, Sales, Marketing, and Commercial Finance experts covering UK, Germany and France. All have held senior roles within international FMCG companies and/or agencies.

Some of our featured partners

Some of our featured partners

Brandworkz ward-winning brand management software is here to help simplify and streamline the management of all your brand elements and brand assets.

D8 is a creative agency based in Glasgow offering a wide range of services including design, brand strategy and communications, digital design and more.

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools.

Maximise your promotional effectiveness with AiM

Maximise your promotional effectiveness with AiM

We show FMCG brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.

What our customers say about us

What our customers say about us

“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

Head of Customer Marketing
Highland Spring Group

“Graeme is a very experienced trade marketing professional with extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools”

Group Sales Director
Scottish & Newcastle Plc.

“Working with AiM enabled our ‘kick-start’ to drive our business and brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions.”

Head of Customer Marketing
Highland Spring Group